What's up around here lately? I'm swamped trying to get the baby book finished for my sister and simultaneously getting really serious about setting up my freelance website, Oppositional Design. (Why didn't I link to it? Cuz it's nothing more than a placeholder at the moment!)
I finally wrote a mission statement today and now I'm working on a tag line. Some of these are shite, some are all right. I'm putting them here more so folks can take a look at the process of coming up with a good business tagline.
- Oppositional Design - not argumentative, just different Yeah, that one sucks - gotta start somewhere
- Oppositional Design - creating what's right for you
- Oppositional Design - Discover your design
- Oppositional Design - Bringing the unexpected to life
- Oppositional Design - unexpected. sleek. motivated.
- Oppositional Design - You, re-invented.
Random related notes:
- oppositional 1: a configuration in which one celestial body is opposite another (as the sun) in the sky or in which the elongation is near or equal to 180 degrees
- oppositional culture
So, why did I go with Oppositional Design as a name when it presents some challenges just within the name? It was one of those flash of inspiration moments for me. I was speaking with someone who wanted me to write with my left hand - then she looked at me for a second, her intuition working overtime, and asked if I was left handed. "No, but I practiced writing left-handed as a kid because it was different." She shook her head with a small smile and said, "Oppositional."
To a certain extent she was right. I was not and am not someone with Oppositional Defiance Disorder (though I adore that the acronym is ODD). I'm not a confrontational person, but if there's a way to do something different, I usually find it - or find it more interesting than the "normal" way. So, calling my freelance site Oppositional Design seemed a natural despite the challenge of spinning "oppositional" into something valuable. Probably because of the challenge.
So, when coming up with a tagline, the first one was simply a literal definition of the problem, not a real competitor for tagline. "unexpected. sleek. motivated." has more to do with the crappy tagline on my business card right now - the typography of the ascenders ("tall letters like L, lowercase D and to a certain extent the lowercase K) just looked beautiful in the font I was using. So, I'm still playing with a three word tagline in which all three words end with an ascender.
It's an ongoing process and one I must complete before I can even begin the design of the website and the re-design of all my identity paraphernalia (look of the letterhead, business card, invoices, etc.).
Posted by Red Monkey at August 21, 2008 12:48 PM |
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It looks like you and I are somewhat in the same boat. I try to do freelancing on the side. I do the blogging thing as well. I hope you do well with Oppositional Design. Anyway... Let me know if you feel like building a network together. I've been thinking of a plan to get other people of likeness to help each other out in building skills and business. Just a thought. A forum maybe?
MikeC
August 28, 2008 10:33 AM
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MikeC said: